Roubi Mcheimech

I’m Roubi Mcheimech (Rabab), founder and creative director of ReGlow. Driven by a deep passion for beauty and art, I had the privilege of working in the fashion and luxury industries for several years, holding various planning and management positions. This journey led me back to what really matters: creating. Thus, ReGlow was born—a space where I leverage my expertise as a stylist to offer unique, bespoke, and deeply human beauty experiences.

At ReGlow, my mission is simple: to make every client feel seen, valued, and absolutely radiant. I am personally involved in every step of the journey, supported by a trusted team who share the same values ​​of care, expertise, and warmth. Together, we are committed to delivering excellence, from the first consultation to the final look.

My philosophy is based on listening, personalization, and authenticity. I believe every woman is a work of art, and my goal is to reveal her natural beauty so she feels confident, radiant, and in perfect harmony with herself.

ReGlow is much more than a salon: it’s a warm and refined space, designed to enhance every moment of your experience. Every detail counts, every gesture is driven by kindness, respect, and creativity.

I look forward to welcoming you to ReGlow and helping you reveal your inner radiance.